Albertsons Companies was voted the ‘People’s Voice’ winner for best shopping and retail app in the 28th annual Webby Awards.
Over the last year, Albertsons Cos. has been updating and redesigning its mobile app to create a fast and easy digital shopping experience. Winning this award underscores the investment and progress made in 2023 to the retailer’s digital and omnichannel capabilities.
“We are thrilled and honored that so many of our customers and associates voted for Albertsons to win this Webby award, which is truly a testament to our Customers for Life strategy,” said Jill Pavlovich, SVP of digital shopping experience at Albertsons Cos.
“At Albertsons Cos., we place the customer at the center of everything we do, and this is especially important as we continue to develop our digital shopping experience. Thank you to our digital team for their hard work and dedication to transforming Albertsons Cos. from a traditional grocery retailer into a best-in-class omnichannel experience.”
Recently, Albertsons Cos. has introduced a variety of digital features to make grocery shopping even easier, including:
- Shoppable meal plans and recipes tool: Designed to provide customers with culinary inspiration throughout the week while saving time and money, the meal plan feature includes a budget tracker, an expanded library of more than 9,000 exclusive recipes, shoppable ingredient lists and hands-free cooking mode with step-by-step timer. The tool also boasts an AI-powered “Scan Your Own Recipe” feature that allows customers to snap a photo with their phone and transform it into a digital version saved in the app. Recipes are instantly turned into shoppable ingredients and added to cart for convenient checkout.
- Flash 30-minute grocery pickup and delivery: Flash pickup and delivery allows customers to receive their DriveUp & Go and delivery orders in as little as 30 minutes. Available at more than 2,000 Albertsons Cos. locations through its websites and mobile apps, shoppers can select up to 35 of their favorite items for Flash pickup or delivery.
- Simplified ‘for U’ Loyalty program: The “for U” loyalty program is better for the retailer’s 38 million loyalty members with a single points-based system, double the time to earn points and a new automatic cash off option for more convenient savings, among other benefits. The program retains all the benefits customers love with enhancements to celebrate their loyalty and create customers for life.
“The Albertsons Cos. digital team has been diligently focused on enhancing our mobile app to connect and transform online and in-store shopping,” said Jatin Pahuja, group VP, app, site and UX at Albertsons Cos.
“Omnichannel shoppers expect personalized service regardless of how they shop. Our mapping of key customer moments across their shopping journey acts as the north star in our digital experience transformation. Winning the People’s Voice Webby Award is an exciting achievement and a recognition of the team’s inspired work.”
Hailed as the “internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is an international awards organization honoring excellence on the internet. Albertsons Cos. will be honored at the 28th Annual Webby Awards commemoration on May 13 in New York City.
“Albertsons Cos. has set the standard for innovation and creativity on the internet,” said Nick Borenstein, general manager of The Webby Awards. “This award is a testament to the skill, ingenuity and vision of its creators.”
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