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Northeast Snacks Brands

Smarties Candy Co. Offers Anniversary Roll At Sweets & Snacks

Smarties Candy Co.

This year marks a milestone for Union, New Jersey-based Smarties Candy Co. as it celebrates its 75th anniversary. Founded in 1949, Smarties has been a family-owned business in the candy industry, producing billions of candy rolls.

To commemorate the anniversary, Smarties invites attendees of Sweets & Snacks to visit Booth No. 20550 for a chance to secure a limited edition 75th Anniversary Smarties roll from 11 a.m.-noon on May 14.

“Reaching this 75-year milestone is a testament to the enduring appeal of Smarties and the dedicated efforts of every single person in our company,” said Jessica Dee Sawyer, co-president of Smarties Candy Co. “Join us as we unwrap 75 years of sweet memories at Sweets & Snacks first ever expo in [Indianapolis], rolling forward into a delicious future.”

The 75th Anniversary event will be a highlight at the Sweets & Snacks Expo. Visitors will delve into the history of Smarties while receiving a exclusive commemorative candy roll.

About Smarties Candy Co.

Smarties Candy Co. was founded in 1949 by Edward Dee in New Jersey. Today, it remains a family-operated business led by a team of fifth-generation candy makers. With factories in New Jersey and Ontario, Smarties produces more than 2 billion rolls per year, available everywhere candy is sold.

Read more snacks news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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