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Expo Highlights 2024’s Top Flavors, Product Trends

snack trends

With 1,000 exhibitors spread across more than 250,000 square feet of the Indiana Convention Center in Indianapolis, attendees at this week’s Sweets & Snacks Expo are discovering 2024’s top candy and snack trends and flavors before they reach store shelves.

“The categories have always been on the cutting edge of innovation, as the entire food industry looks for inspiration from the trends found at the Sweets & Snacks Expo,” said John Downs, president and CEO of the National Confectioners Association (NCA), which sponsors the show.

“Each year, the show is host to a community willing to fully embrace the spirit of innovation, which is a net positive for everyone: manufacturers flex their creativity, retailers surprise shoppers throughout the store, and – of course – consumers benefit from a wide range of choices in the candy and snack aisles.”

According to NCA, here are the top trends consumers can expect to see in the coming months:

  • Enhancing special moments and occasions: Companies are rolling out new products to celebrate the four seasons and a variety of package size options for any occasion. Candy and snacks can brighten special moments, including family traditions, social gatherings and holidays.
  • Multisensory experiences: Consumers can enjoy unique textures and flavor combinations, whether that’s freeze-dried candy or puffed snacks.
  • Social media stars: Candy and snacks take the spotlight on social media as consumers share their favorite innovations. They should expect the buzz on TikTok and Instagram to include interactive and gamified products.

About Sweets & Snacks Expo

The Sweets & Snacks Expo, which continues through Thursday in Indianapolis, is the premier event for the confectionery and snack industries. 

Featuring new product launches, business-building solutions and merchandising innovations, this annual trade show brings together candy and snack retail professionals and company representatives to showcase the latest in candy and snack products.

Read more snacks news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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