Joe Mueller will help the Florida-based sales and marketing agency collective deepen its relationships with grocers.
Category: Marketing News
JOH Announces Several Staff Additions, Promotions
JOH, the Billerica, Massachusetts-based sales and marketing agency covering the food, drug, mass and club channels, has added several team members in recent months. Pam Madonna Pam Madonna has joined the company as business manager of center store – New England, it was announced July 10. Madonna has nearly 30 years of experience in sales, […]
Avocados From Peru Serves Breakfast Aboard Navy Ship As Part Of Sail250
At the invitation of the U.S. Navy, Avocados From Peru participated in America’s 250th Anniversary Maritime Celebration, hosting a “Superfood Breakfast” aboard the USS Arlington on July 2. The breakfast, which took place prior to the International Naval Review 250 in New York Harbor, recognized the service and dedication of the men and women of […]
Free Ice Cream, Dollar Deals Part Of Stop & Shop Summer Savings
Stop & Shop is bringing back its free ice cream event this July in addition to offering $1 deals in categories across the store to help customers put affordable meals on the table. The ice cream giveaway is in celebration of National Ice Cream Day, Sunday, July 19. Stop & Shop will be giving away […]
How The Food Industry Is Mobilizing Earthquake Aid In Venezuela
When a series of earthquakes struck Venezuela in late June, the devastation was immediate and staggering. Grocery retailers and food companies across the U.S. — from Florida to California and beyond — have mobilized to help. What emerged was a coordinated response across the food industry that transformed store aisles into donation centers, checkout counters […]
Sedano’s Launches Donation Drive For Venezuela Earthquake Relief
Sedano’s Supermarkets is responding to the recent earthquakes in Venezuela with a corporate donation of truckloads of bottled water to Global Empowerment Mission (GEM) and the launch of a long-term community donation drive across all 32 of its stores in South and Central Florida. Beginning June 29, the locations will serve as community donation drop-off […]
KinderFarms Launches ‘Kids Deserve Less’ Campaign, Brand Overhaul
KinderFarms has launched its “Kids Deserve Less” campaign to communicate the idea that modern parenting and children’s products have “lost the plot” on what actually matters. The Los Angeles-based wellness brand also has undergone a full brand redesign as part of the campaign. According to KinderFarms, the campaign and product redesign are built around one […]
Albertsons, P&G Debut Branded Entertainment Series ‘Rico’s Tacos’
Albertsons Media Collective has unveiled a new branded entertainment model: episodic, scripted branded entertainment co‑created with retailer shopper intelligence and distributed across the Albertsons Media Collective platform. Procter & Gamble is the strategic co‑development partner for the inaugural work, a Minivela drama titled Rico’s Tacos, launching June 23. “The brands that will win are the ones […]
