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Schlicker, Carl

Schlicker, Carl
Schlicker, Carl

Carl Schlicker, Ahold USA:
Carl Schlicker is retiring after more than 25 years of working for Ahold USA and its member companies, most recently serving as chief operating officer for Ahold USA.

After Feb. 1, 2013, Mr. Schlicker will serve as a special adviser to the Corporate Executive Board of Ahold.

Mr. Schlicker is recognized throughout the supermarket industry for his bold leadership. Mr. Schlicker’s experience has spanned every aspect of the grocery store business, from store operations to sales and marketing.

On Feb. 1, 2011, Mr. Schlicker was appointed chief operating officer of Ahold USA, and on Nov. 5, 2009, he was appointed chief executive officer of Ahold USA Retail.

Prior to that time, Mr. Schlicker served as president and chief executive officer of Stop & Shop/Giant Landover and president and chief executive officer of Giant Carlisle

Mr. Schlicker is credited as one of the key architects of the Ahold USA transition. He led the reorganization to better support its well-established retail brands Stop & Shop, Giant Food, GIANT/MARTIN’S, and Peapod, a major leader in e-commerce and grocery home delivery.

Mr. Schlicker long understood the need for the regional divisions to focus on local operations and stay closely connected to customers and communities. He was an early advocate of the increasing importance of customer loyalty programs and of using customer insights to deliver relevant products and offers to customers.

Mr. Schlicker led the rebranding of the Stop & Shop and Giant Landover stores, expanding customers’ ability to save through Real Deals, and building on the VIP program. He also helped to build Ahold USA’s Consumer Insights Department that applies customer insights and customer-specific marketing to enhance the shopper’s experience.

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