[yellow tail] Debuts Sweet Red Roo

All that glitters is not necessarily gold. Bearing a unique bright red prismatic label, [yellow tail]—the best-selling imported wine in the U.S.—is bringing a bold, expressive and naturally sweet red blend to U.S. consumers through the launch of Sweet Red Roo, according to the company.

Sweet Red RooMade in Australia from a blend of Shiraz, Cabernet Sauvignon and other red varietals, [yellow tail] Sweet Red Roo is full of fruit flavors with aromas of naturally sweet red berries, vanilla and chocolate in each sip, according to the company

Imported in the U.S. by W.J. Deutsch & Sons, Sweet Red Roo is the newest and 15th addition to the [yellow tail] portfolio.

According to research, the sweet wine category has seen a 246 percent increase in dollar value sales in 2011 versus the previous year and reports show that more than half a million cases of sweet red wine were sold in the U.S. in 2011.

“Sweet Red Roo is the nexus of two categories on fire with consumers right now—sweet wine and red blends,” said Francois Magnant, [yellow tail] brand director. “Whereas others in the category taste candy-like or almost artificially sweet, Sweet Red Roo gets it sweet wine taste naturally from ripe fruit. And, because it comes from [yellow tail], America’s go-to wine, which is known for being easy-to-drink and approachable, consumers can try a new wine, confident that they will enjoy the experience.”

[yellow tail] looked to consumers to name the new wine in a Facebook competition.

“Sweet Red Roo is delicious served chilled or room temperature and is ideal for wine cocktails,” added Magnant. “Whether pairing it with barbecue or mixing it in Sangria, Sweet Red Roos versatility and uniqueness will make it the most talked about sweet wine blend this year.”

Expected in stores by March, [yellow tail] Sweet Red Roo will be available in 750ml ($6.99) and 1.5L ($11.99).



About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.