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New Seasonings From Laura Scudder’s Target Tacos


Taco Tuesday just got better as Newport Beach, California-based Laura Scudder’s has introduced two new seasonings – Taco Green Onion and Taco Toasted Onion.

“We are so pleased with these new additions to our product line. The flavors are bold and unique and the quality of our ingredient mix is second to none,” said Michael Gallegos, managing member and CEO of Laura Scudder’s.

The new seasonings – which are kosher, gluten free and contain no added flour – follow the company’s success with dry dip mixes.

Agee Johnson, broker for Laura Scudder’s, aims to promote basket size with the additions of the seasonings.

“Once again, Laura Scudder’s has created a product for a basket sale, selling more than just our seasoning,” said Lawrence Johnson, president of Agee Johnson. “For those retailers looking to increase the basket size, our taco seasoning drives those sales with additional items of a protein, taco shells, cheese and other ingredients you may want for taco night. You may even want to put a dab of Laura Scudder’s dip on top.”

Established in 1926, Laura Scudder’s began by selling potato chips. The company is known as the first potato chip company to market its products in a wax paper bag. Before this, chips had been packaged in barrels or tins. 

According to the company’s website, “The wax paper bags allowed potato chips to be stored in a more stable and secure environment, keeping them fresher longer while also reducing crumbling.”

The brand has since branched out into dips (premade and dry), as well as cheese snacks, salad dressings, salsa and seasoning mixes. 

Laura Scudder’s .5-ounce dry dip mix pouches are sold in retailers nationwide, according to a press release from the company. For more information, contact Agee Johnson representatives, Advantage Solutions or email [email protected].

For more center store news from The Shelby Report, click here.

About the author

Jack R. Jordan

Content Creator

Jordan joined The Shelby Report in May 2022 after over a year in the newspaper industry. A native of Marietta, Georgia, he studied writing and communications at Abraham Baldwin Agricultural College. He spends too much time in the grocery store trying to find recipe ingredients, so he looks forward to covering the industry.

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