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Survey Reports Concern About Healthy Breakfasts Due To Inflation

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According to a new survey commissioned by General Mills Big G Cereals, 75 percent of parents worry their child is not getting enough nutrients, and 65 percent are concerned about their ability to provide a “healthy” breakfast due to inflation and rising grocery costs.

The need for easy breakfast options that provide good nutrition at an accessible price is critical. In fact, more than half of parents surveyed said they believe only families who have higher incomes can afford to provide nutritious food options for their family and that they are uncertain about how to easily introduce more nutrients into their child’s diet due to inflation.

The good news is more than three in four parents whose child eats cereal agree that cereal is one of their child’s favorite foods. Nutrition research shows that, when compared to non-cereal eaters, people who eat cereal tend to take in more calcium, vitamin D and fiber, which are three priority nutrients that the dietary guidelines for Americans say most people don’t get enough of. On average, a bowl of General Mills Big G cereal with milk costs about 50 cents per serving.

“Parents can feel relief knowing that a nutritious breakfast doesn’t have to be complicated or break the bank,” said Amy Cohn, registered dietitian and senior nutrition manager at General Mills. “The simple act of providing kids with cereal for breakfast is one of the easiest and most affordable ways to make a nutritious choice for your child.”

While 50 percent of parents whose child eats cereal say they feel they’re not providing the most nutritious option for breakfast with cereal, parents may be surprised to find it’s a nutritious way to start the day. “Many cereals deliver whole grain, fiber, vitamins, and minerals all in one bowl, which are not always easy to find in other breakfast choices,” Cohn said.

General Mills Big G Cereals has teamed up with dietitians to highlight the role cereal can play that doesn’t shortchange on nutrition and fights against inflation. With sing-along content on social media featuring a new ‘Ce[Real] Deal’ song (#ceREALdeal), the registered dietitians are encouraging parents to embrace cereal as the pantry staple that delivers real nutrition their kids will enjoy.

“As a mom and registered dietitian, I’m on a mission to help alleviate the guilt that parents feel when it comes to feeding their kids well,” said Nicole Rodriguez, founder of Enjoy Food. Enjoy Life., which is partnering with General Mills Big G Cereal on the Ce[Real] Deal campaign.

“The truth is, you don’t need to choose between ‘easy’ and ‘nutritious’ when it comes to giving your kids a breakfast they’ll love. Cereal truly is the real deal in delivering the delicious and affordable nutrition that kids will happily eat.”

For more information on Big G Cereals, head to GeneralMills.com.

To read more national news from The Shelby Report, click here.

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