Beaverton Foods is expanding from the specialty condiments aisle to delicatessens and restaurants with its new Pacific Farms Authentic Wasabi. The 1-oz. refrigerated single-serve cup joins the 3.5-oz. jar, which hit the national grocery marketplace over the spring. The suggested retail price is $1.49 for the 1-oz. cups. The 3.5-oz. jar retails for $5.99 and the 1.53-oz. tube retails for $4.99. There also is a 13-oz. foodservice size available.
CEO Domonic Biggi said Beaverton Foods has watched the growing market for authentic wasabi products. This consumer demand is in part why the company acquired the Pacific Farms brand a year ago.
“Beaverton Foods wanted to fill a much-needed gap,” Biggi said. “Most wasabi products now available in the marketplace are made with mustard flour, horseradish powder, fillers and artificial colors—not authentic wasabi. We are excited with the Pacific Farms line extension and it has been well received by consumers.”
Jeff Kaisaki, produce manager of Uwajimaya in Bellevue, Wash., confirmed Biggi’s sentiments, noting the Pacific Farms Authentic Wasabi is developing a loyal following.
“I could never go back to the powdered or tube stuff,” Kaisaki said. “They both have been sitting untouched on my shelf at home ever since I picked up my first jar of the fresh prepared wasabi. I have noticed a demand for the single-serve wasabi, particularly with our lunch crowd and back in our seafood department.”