The Independent Grocers Alliance is working with the American Egg Board, the U.S. egg industry’s national marketing organization, to help it get in front of shoppers at the more than 2,000 IGA grocery stores and deliver egg education and marketing resources to retailers.
From recipes to social media content, these resources aid the American Egg Board’s mission to support America’s egg farmers and increase demand for eggs and egg products. For IGA retailers, the partnership brings new insights, content and exclusive programs to help capture shoppers’ attention and sell more fresh food.
“The American Egg Board first and foremost serves America’s egg farmers,” said Emily Metz, the organization’s president and CEO.
“Part of our service to our farmers involves educating the American public on the benefits of eggs in their diets and in their lives. With IGA’s commitment to supporting local farms and offering the freshest foods available, this partnership is an excellent opportunity to reach shoppers who value America’s farmers and show them how eggs can benefit their lives.”
IGA retailers are already dedicated to “Local Equals Fresh” merchandising and sourcing.
“Shoppers want to know where their food comes from, where their money goes and who it supports,” said Michael La Kier, IGA VP of brand development.
“With that in mind, we are excited to work with the American Egg Board within the fresh category to support America’s egg farmers and educate our communities about all the benefits of eggs. And we’re excited about the resources and content AEB brings to help independent grocery retailers better compete.”
Beginning this summer, the American Egg Board will be participating in IGA webinars to educate grocers on the various types of eggs and their benefits.
About IGA
The Independent Grocers Alliance (IGA) was founded in 1926, bringing together independent grocers across the U.S. to ensure that family-owned local grocery stores remain strong in the face of growing chain competition.
IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $43 billion per year. The alliance includes more than 6,300 stores globally, with operations in 46 U.S. states and more than 25 countries.
Read more independent store news from The Shelby Report.
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