Amazon has introduced a new grocery delivery subscription benefit, available to Prime members and customers using EBT in more than 3,500 cities and towns across the U.S.
At $9.99 per month for Prime members, the subscription offers unlimited grocery delivery on orders of more than $35 from Amazon Fresh, Whole Foods Market and a variety of local grocery and specialty retailers on Amazon.com.
Customers with a registered EBT card can use the same grocery subscription benefits without a Prime membership for just $4.99 per month. A free 30-day trial is available.
“This new grocery subscription benefit provides even more value and savings on delivery fees for customers who regularly order groceries from Amazon Fresh, Whole Foods Market and the variety of local grocery and specialty retailers on Amazon.com,” said Tony Hoggett, SVP of worldwide grocery stores at Amazon.
“Our goal is to build a best-in-class grocery shopping experience – whether shopping in-store or online – where Amazon is the first choice for selection, value and convenience. We have many different customers with many different needs, and we want to save them time and money every time they shop for groceries.”
For customers who prefer to buy groceries more regularly, the new benefit can save them time and money s.
In late 2023, Amazon piloted its grocery subscription with Prime members in Columbus, Ohio; Denver, Colorado; and Sacramento, California. In a recent survey of pilot participants, more than 85 percent said they were extremely or very satisfied with the unlimited free delivery benefit. Some of the top reasons for keeping a subscription after the trial were saving money on delivery fees and the service making grocery shopping experience more convenient.
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