“Supermarket Superstar,” Lifetime’s all-new competition series that will give everyday Americans the chance to prove they have the next great product consumers will love, will premiere at 10 p.m. (ET) July 22 on Lifetime.
Hosted by Stacy Keibler, Supermarket Superstar gives undiscovered food entrepreneurs their chance to shine among the big brands in the highly competitive food industry. This is the first food competition show that provides a platform for individuals that can change the way millions of Americans shop and eat, a news release says.
Each one-hour episode of Supermarket Superstar follows three home chefs as they pitch their product concepts to titans of the food world for the opportunity to have their creation launched nationally in a major grocery chain. Chef, vintner, TV host and specialty foods pioneer Michael Chiarello, cookie mogul Debbi Fields of Mrs. Fields Cookies and branding expert and food product visionary Chris Cornyn serve as the series’ mentors to share their expertise with the contestants as they prepare their products for mass production. With the help of Chiarello and research and development chef Andrew Hunter, the hopefuls must refine and perfect their recipes to impress targeted focus groups of real-life consumers to make it to the checkout line.