Albertsons says it is doing away with its customer loyalty card. The grocery chain’s Preferred Card, the company reports, is not required at its stores to receive sales prices on items.
“Once upon a time, a shopper card set customers aside,” a message on the company’s website says. “It meant that you were taking extra steps to save money, and we offered special items that were only available at special prices when you had the special card.
“The card isn’t so special anymore. Everyone has one. So we want to take the special step of not requiring one anymore.
“Our customers are the only reasons that our doors open every day. Because of you, we exist. It’s that simple. We feel it’s our job to give everyone a great shopping experience, and that includes offering great prices to everyone.
If your Preferred Card is attached to your Upromise/SavingStar account, that’s okay,” the message continues. “You will still be able to have your card scanned when you purchase your groceries and your account activity will be appropriately reflected. If you currently use your Preferred Card to earn Fuel Rewards, you can still scan it when you shop. Fuel Rewards will continue.”