Ball Corp.’s Food Drive Provides 145K Meals For Colorado’s Needy
Ball Corp.’s Colorado-based employees collected 29,040 pounds of canned food for the company’s 2013 “Let’s Can Hunger” food drive to benefit Community Food Share. The food collected, combined with The Ball Foundation’s dollar-per-pound match, will enable Community Food Share to provide more than 145,000 meals to those in need in Broomfield and Boulder counties.
“Food security is a key area of focus for the Ball Foundation and our community engagement activities because it has a real tie to our business. Canned food provides safe, easy-to-prepare nutrition to those who need it,” said Jennifer Hoover, director of social responsibility and community engagement for Ball Corp. and executive director of The Ball Foundation. “There are 60,000 people in Broomfield and Boulder counties, near our headquarters, who are food insecure and this canned food drive creates a way for our employees to help fight hunger while supporting Ball and our customers.”
Ball participated in Community Food Share’s Compete to Beat Hunger Corporate Challenge for the first time this year. As part of the competition, Ball employees participated on teams, built can sculptures and more than doubled the amount of canned food collected in its last drive. Several of Ball’s transportation and logistics partners also joined the company’s “Let’s Can Hunger” campaign by donating the use of three trucks to transport donated food from anywhere within the continental U.S. to Community Food Share’s warehouse.
“Because Colorado is a food desert, it is necessary for Community Food Share to transport most of the food that we procure and distribute from long distances,” said Tom Reed, Community Food Share’s food procurement manager. “As a result, a large portion of our annual budget is dedicated to paying freight costs. Having freight donated by Ball’s partners will enable us to bring in additional donated product without using any financial resources. These three loads will save Community Food Share approximately $6,000 this year.”
Ball Corp. supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government.