Bumble Bee Introduces ‘SuperFresh’ Premium Frozen Seafood

Bumble Bee's Salmon with Garden Pesto

Bumble Bee Foods, North America’s largest branded seafood company, is entering the premium frozen seafood category with the introduction of Bumble Bee SuperFresh Premium Fresh Frozen.

Bumble Bee SuperFresh is a new line of premium fresh frozen seafood that is cleaned, cut and fresh-frozen within hours, then chef prepared with high-quality, all-natural ingredients, according to the company. High in protein, rich in flavor and gluten free, the six premium seafood items include Spicy Shrimp Romesco, Lemon Shrimp with Garlic & Herbs, Salmon with Garden Pesto, Salmon with Garlicky Black Pepper & Extra Virgin Olive Oil, Tilapia with Lemon, Pepper & Herbs and Tilapia with Garlic & Extra Virgin Olive Oil.

Each fish fillet comes with its own baking parchment, a special uncoated parchment paper to seal in flavor and juices. The shrimp saute quickly on the stovetop with seasoning medallions. All Bumble Bee SuperFresh entrees go from freezer to table in 20 minutes or less, the company says.

“We know consumers aspire to live healthy lifestyles while constantly seeking delicious meals that are easy to prepare,” says Chris Lischewski, president and CEO of Bumble Bee. “Bumble Bee SuperFresh fulfills an unmet need for great-tasting seafood with the nutritional benefits of fish, but without the fuss and fear of preparation and a long list of ingredients.

“This category entry is a natural evolution of our mission to provide high-quality, nutritious products and meal solutions that are sustainably sourced,” he adds. “I believe consumers and our retail partners will welcome seeing Bumble Bee in the premium frozen aisle, and I’m excited for the impact I know we will have in growing the category by providing access to quality, great-tasting seafood.”

According to Suzanne Stites, GM of Bumble Bee Frozen Foods, Bumble Bee SuperFresh Premium Fresh Frozen is about “the joy of good food.”

“Our research confirmed that consumers are looking for high-quality seafood that tastes fresh and delicious,” Stites says. “There is also a strong demand for a clean label and absolutely no preservatives and gluten free. And, the preparation must not only be easy, but foolproof time after time.”

She adds, “We all know we should eat more fish—and now you’ll want to because it’s so easy and so delicious. We’re proud of the products’ clean label with all-natural ingredients you’d use yourself and the quality is absolutely delicious. We haven’t wasted a minute of the almost two years it’s taken to create this line. It’s guest worthy and wine worthy. It’s truly new to the category.”

Bumble Bee SuperFresh Premium Fresh Frozen is flash frozen at below-zero temperatures and vacuum packed for protection. The flavor of seafood is enhanced only with high-quality, all-natural ingredients. Each product boasts a clean label, listing a few familiar and easy-to-pronounce ingredients, the company says. Seafood is sourced from aquaculture farms that have earned official certification from third-party organizations such as Best Aquaculture Practices, GlobalG.A.P. or the Aquaculture Stewardship Council.

Bumble Bee SuperFresh Premium Fresh Frozen is initially available in the Northeast with planned national availability in the future. The suggested retail price is recipe specific, ranging between $8.99-$9.99.



About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.