While dining in a restaurant in Mexico City, Brownie Crunch creator Seth Greenberg was savoring an entrée of roast chicken in a traditional mole sauce. The dish was both memorable and inspiring. The combination of chocolate and sharp spices tickled Seth’s taste buds and his imagination as well leading to the development of the new Southwest Brownie Crunch line.
Recently launched at the Specialty Food Association‘s Fancy Food Show are Jalapeño, Chile Pepper and Chipotle flavors that marry the sweet and spicy flavors Greenberg enjoyed during his trip. In addition, New York Brownie Crunch is introducing its new Orange and Cinnamon Cappuccino flavors.
Having tackled the growing pains of a first year food product startup Greenberg says he returned to research and development looking for ways to improve and enhance the existing product line. While classic brownie flavors are the staple role model for Greenberg’s company, the new Southwest line will, as he explains, “…broaden everyone’s brownie experience.”
Greenberg believes that he’s got a new key to snack foods.
“The Southwest line’s chocolate richness mixed with the spicy tang makes it delicious paired with not only a glass of milk, but a cold beer or a favorite cocktail as well,” he says.
Now the original flavors of Seth Greenberg’s Authentic New York Brownie Crunch, Chocolate Chip, Toffee Caramel, Mint Chocolate Chip and new flavors Orange and Cinnamon Cappuccino are joined by Southwest Brownie Crunch. All are available in 4-oz. packages for the suggested price of $4.99.