TW Garner Food Co., the maker of Texas Pete sauces and Green Mountain Gringo salsas and tortilla strips, has launched its newest addition, Cha! by Texas Pete sriracha sauce.
The sauce, with a fiery blend of heat and sweet, has been in development for more than a year. The sriracha flavor profile is a natural extension for the maker of the No. 3 brand of hot sauce in the nation.
“Cha! by Texas Pete was designed specifically for enthusiasts who are always chasing the next great taste,” says Steve DeCorte, GM of sales at TW Garner Food Co. “The growth of sriracha sauce over the past few years has been fast-paced and we anticipate that Cha! by Texas Pete will deliver the bold, balanced flavors we’re known for to a whole new audience.”
Named for a coastal city in Thailand, sriracha’s early positioning as an Asian sauce evolved over time into a condiment that adds its unique flavor to nearly any cuisine. Launched originally in small Asian restaurants in Southern California, the flavor has become a major trend.
Glenn Garner, VP of marketing for TW Garner Food Co., notes that while Cha! complements Asian-style food, “Sriracha enthusiasts aren’t shy about using their favorite sauce on a wide variety of cuisines.”
He went on to add that product testing with consumers actually gave the company insight into how to incorporate Cha! in recipes to suit various palates.
“Cha! by Texas Pete is a unique, almost addictive flavor that I think we’re going to see a lot of home chefs embracing in 2014,” says Michael O’Donnell, corporate executive chef at TW Garner Food Co. “Sriracha is a staple in most professional kitchens and quickly becoming a go-to ingredient for home cooks as well.”
Cha! by Texas Pete will be sold at many of the national and regional stores that carry the Texas Pete brand.