KeHE, Safeway Reach Distribution Deal For Grocer’s Texas Banners
KeHE Distributors will become the specialty and natural foods distributor to Safeway’s Texas Division (Randalls and Tom Thumb banners). Safeway operates 63 Tom Thumb stores in the DFW area and 44 Randalls stores in the Houston and Austin areas.
“We are proud to have the opportunity to partner with and serve Safeway. Safeway’s leadership values the insights and merchandising solutions KeHE brings to its retail grocery customers,” said Mike Leone, chief commercial officer for KeHE Distributors. “We look forward to working closely with the Safeway team to help grow their business by keeping their assortment on-trend, and providing shopper-driven merchandising recommendations for that assortment.”
KeHE, which already distributes specialty cheese to Randalls and Tom Thumb stores, will begin providing specialty and natural foods to the division on Sept. 1.