New Swift Website Showcases ‘Simply Better Beef’

JBS USA has launched, an interactive website highlighting Swift’s history while serving as a resource for retail and food service operators, as well as an easy-to-use source of information for the consumer. is an influential source of knowledge, from product information to recipes,” said John Flynn, JBS USA Beef sales and marketing team lead. “It is essential that our customers are able to easily navigate brand information and selling tools that can help strengthen their operations.”

Consumers are increasingly inquisitive about their food purchases and beef is no exception. The new website provides information about how the Swift brand first developed, and details the brand’s history since 1855. From boxed beef to value-added items, the Swift website presents the brand’s comprehensive product offering, which has strengthened through the years to accommodate the needs of customers. also serves as a resource for consumers with its user-friendly recipe page.

“Research shows that consumers want more information about how to select or prepare beef and that they rely heavily on digital resources for guidance,” said Alexandria Tyre, marketing manager at JBS USA. “In addition to appetizing recipes, features frequently asked questions, covering topics from cooking temperatures to where specific beef cuts come from.” gives consumers easy access to the information and is compatible with all portable devices, making it a convenient resource for retail and food service customers, as well as consumers who want to access the site on the go.

Swift Beef is a product of Greeley, Colo.-based JBS USA, an indirect, wholly-owned subsidiary of JBS S.A., the world’s leading animal protein processor. JBS USA is a leading processor of beef, pork and lamb in the U.S., a leading processor of beef in Canada and a leading processor of beef and lamb in Australia. JBS USA processes, prepares, packages and delivers fresh, further-processed and value-added beef and pork products for sale to customers in more than 100 countries on five continents. JBS USA also is a majority shareholder of Pilgrim’s Pride Corp., the second largest poultry company in the U.S.

About The Author

A 10-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.