Last updated on July 21st, 2015 at 01:43 pm
Through August, Chipotle is giving customers a chance to win a free meal by playing the fast-casual chain’s “Friend or Faux” online game.
The interactive contest’s goal is to educate participants about the differences between Chipotle’s ingredients and those commonly used by fast food chains. “Friend or Faux” also is designed to reinforce Chipotle’s “Food With Integrity” commitment, the company’s approach to continue conversations about where food comes from and how it is prepared.
“There’s been a lot of talk recently about fast food companies removing artificial ingredients from their food, but most of these announcements cover only a portion of the thousands of additives used in processed foods,” said Mark Crumpacker, chief creative and development officer at Chipotle. “By engaging people in a way that makes them more curious about what they are eating, we hope they will better understand the options that are available to them.”
To play “Friend or Faux,” consumers choose a Chipotle menu item and one of a number of fast food menu items, and then compare and match 20 ingredients, identifying which menu item contains each ingredient—the Chipotle item, the fast food item, or both. The menu items include a variety of Chipotle’s burritos, bowls, tacos and salads, as well as items like burgers, burritos, tacos, sandwiches, salads and pizzas available from common fast food brands.
Users who complete the ingredient comparison will receive a buy-one-get-one free mobile offer, as well as an entry into a national sweepstakes. The national sweepstakes will award 50 grand prize winners with one year of “Free Burritos for You and a Friend” and 100 first prize winners with a “Catering Party for 20.”
