As part of its “commitment to leading the category in innovation and insights,” Giorgio Fresh says it looked inward to build on its brand, starting with a packaging refresh, as it is the first interaction the consumer has with the brand. Consumers are looking for clean, simple labels in bold colors that stand out on the shelf. Giorgio’s new packaging features bright new labels that are color coded by subcategory and invite consumers to visit the company’s website for recipes.
Giorgio will celebrate its new packaging and anniversary milestone at this year’s Fresh Summit at the Orange County Convention Center with a brand new booth featuring an open footprint, allowing the company to showcase its “Wall of Innovation,” cooking station and the Giorgio coffee stand.
“Giorgio has a beautiful and rich history that started in 1928 when Pietro Giorgi built his first mushroom house in Temple, Pennsylvania, and started our long-standing tradition of growing high-quality (mushrooms),” said Greg Sagan, EVP of sales and marketing. “As we head into the tenth decade of service to our customers, we are proud to offer the same quality in packaging that speaks more to today’s consumer.”
Since 1928, Giorgio Fresh, a grower, packer and shipper of mushrooms, has supplied the retail and food service industry worldwide. A family-owned business for three generations, the Giorgio brand has come to stand for quality and integrity nationally.