It was revealed Monday that Frank’s® RedHot® is launching a line of fully cooked chicken wings, shrimp and appetizers to be sold nationally in frozen food sections of grocery, mass and club stores, available through a collaboration with Completely Fresh Foods.
Now consumers can have Buffalo wings, shrimp and appetizers prepared using authentic Frank’s RedHot sauce with the convenience of just heating and serving at home. Drawing from its rich 90-year-old heritage and its distinction of being the hot sauce used in the original buffalo wing recipe, the launch of Frank’s RedHot wings, shrimp and appetizers is a natural fit for the brand. Frank’s RedHot heat-and-serve offerings include Buffalo Wings, Buffalo Shrimp, Chicken Fries and Chicken Poppers.
In 2010, sales of frozen and refrigerated appetizers and snacks, frozen wings and frozen shrimp accounted for approximately $1.6 billion in US grocery stores. In the frozen poultry segment, wings alone accounted for more than $418 million in sales (Nielsen 52 weeks ending 11/29/2010).