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U.S. Organic Industry Valued at Nearly $29 Billion in 2010

Last updated on June 13th, 2024 at 12:09 pm

The Shelby Report Organic, Health, and WellnessThe organic industry grew at a rate of almost 8 percent in 2010, becoming a $28.6 billion business, according to the 2011 Organic Industry Survey from the Organic Trade Association (OTA) that was released April 21.

Experiencing the most growth were organic fruits and vegetables, which represent 39.7 percent of total organic food value and nearly 12 percent of all U.S. fruit and vegetable sales. Organic produce sales reached nearly $10.6 billion in 2010, up 11.8 percent from 2009.

Organic dairy, the second-largest category, experienced 9 percent growth to achieve a value of $3.9 billion, and captured nearly 6 percent of the total U.S. market for dairy products.

In the organic nonfood sector, organic supplements led, with a value of $681 million, representing 7.4 percent growth over 2009 figures. Organic fiber (linen and clothing) ­totaled a value of $605 million, achieving 16 percent year-over-year growth, and personal care products, at $490 million, increased 6.6 percent from 2009.

“While total U.S. food sales grew by less than 1 percent in 2010, the organic food industry grew by 7.7 percent,” said Christine Bushway, OTA’s CEO and executive director. “Consumers continue to vote with their dollars in favor of the organic choice. These results illustrate the positive contribution organic agriculture and trade make to our economy, and particularly to rural livelihoods.”

She added, “The good news is that even as the economic recovery crawls forward, the organic industry is thriving—and hiring.”

In 2010, 40 percent of surveyed organic companies reported positive full-time employment growth. Companies with fewer than five employees were least likely to add full-time employees (23 percent). About half of companies with more than 50 employees experienced positive full-time employment growth. What’s more, in 2011, 46 percent of respondents anticipate an increase in employment over 2010 levels. In addition, 50 percent expect employment to remain even, and only 5 percent foresee a decrease.

The 63-page report is now available for purchase, priced at $795 for OTA members and $1,495 for non-members. Visit the Organic Trade Association website for more information.


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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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