Fresh & Easy Neighborhood Market is rolling out its new Friends of Fresh & Easy “thank you” card to all its stores following a successful trial of the program at seven stores in Bakersfield, Calif.
Fresh & Easy had originally planned to trial the card this fall and roll out the program to all stores by the end of the year.
The “Friends” card builds on the international success of Tesco’s Clubcard and the “Friends of Fresh & Easy” email program. “Friends” is a digital points-based program where customers can earn one point for every dollar they spend at Fresh & Easy. “Friends” can exchange their points for cash-back rewards and will receive personalized bi-weekly emails with real-time updates on points earned and targeted bonus point coupons.
“We wanted to create a 21st century program to thank our most loyal customers and friends,” said Fresh & Easy CEO Tim Mason in a press release. “We’re excited to bring the new Friends program to all our stores next week.”