Last updated on August 16th, 2012 at 12:05 pm
Marking the two-year anniversary of the Starbucks VIA® product line, the company on Oct. 19 made available Starbucks VIA Ready Brew in House Blend and Breakfast Blend at select grocery stores across the U.S. The introduction of the new instant coffee varieties further reinforces Starbucks global coffee leadership and its commitment to offering customers high-quality coffee wherever they go.
“Starbucks VIA Ready Brew in House Blend and Breakfast Blend are our top-selling coffees and we are pleased to bring customers the same great quality and taste in a single premium cup,” said Jeff Hansberry, president, channel development, in a press release. “When we first brought Starbucks VIA to the coffee aisle in grocery, customer reaction was immediately positive. Based on quick adoption and high repeat sales rates, we continue to expand the portfolio.”
Both Starbucks VIA House Blend and Breakfast Blend are made using 100 percent high-quality arabica beans that deliver the flavor expected from a cup of Starbucks® coffee. As a convenient and easy option for a fresh-brewed cup of Starbucks coffee at home or on-the-go, Starbucks VIA House Blend and Breakfast Blend are available in pre-portioned single-serve packets—just add hot water. The suggested retail price is $7.99 (U.S.) for an 8-pack, making a great cup of Starbucks® coffee available for less than $1 each, according to a company press release.