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Ray’s Launches Gift-Away Holiday Promotion

Ray’s Food Place is bringing customers another holiday themed promotion, the Ray’s Gift-Away. During the Gift-Away, Ray’s Food Place customers have the opportunity to win certificates good for free groceries, both in-store and online at raysgiftaway.com.

Starting in early November, Ray’s Food Place customers automatically have the opportunity to win one of several great prizes when they spend $25 or more in groceries. From a $1 off Next Shopping Order Voucher to a $50 Ray’s Food Place gift card, more than $300,000 will be given away to Ray’s customers over the Thanksgiving and Christmas holidays.

Customers can also go online daily at raysgiftaway.com and enter to win free groceries for a month, a $500 value. Five winners will be drawn weekly though Dec. 25. The popular “tell-a-friend” email feature will again be included as well as a new opportunity for customers to use their Facebook account to share the promotion with their friends on the popular social networking site.

“Key to the success of this program is how we can engage our consumers where they are, not where we want them to be,” said Alan Nidiffer, VP of C&K Market Inc., the Brookings, Ore.-based parent company of Ray’s Food Place. “By reaching out to customers both in-store and online, we are targeting two high use areas and offering customers opportunities to win incentives they can use over the holidays inside the store.”

Ray’s has been offering a holiday themed promotion for several years, engaging consumers, employees and suppliers in the holiday experience through the promotion.

C&K Market, a family-owned company, operates 62 grocery stores and 13 pharmacies under the banners of Ray’s Food Place, Shop Smart, C&K Market and Pharmacy Express. C&K was recently ranked No. 4 by the Portland Business Journal on the 2011 list of Healthiest Employers in Oregon among companies with more than 1,500 employees.

The company’s 48 Ray’s Food Place banner stores announced Nov. 4 they had raised more than $60,000 to support of 16 local breast cancer awareness and research organizations.

A total of $62,928.36 was raised by employees during the month of October, Breast Cancer Awareness Month, by asking customers to “round-up” their grocery order to the nearest dollar amount and donate the difference.

This year, the “Pink R” program supported:

Curry County Breast Health Network

Willamette Valley Cancer Center—Breast Cancer Research

Samaritan Hospital—North Albany

Umpqua Community Cancer Center

St. Charles Medical Center–Sara’s Project

Bree’s Foundation for Breast Cancer Awareness and Education–Bandon

Sponsoring Survivorship—Lake County, Kelseyville, Calif.

Women’s Imaging Center at Three Rivers Community Hospital

Providence Community Health Foundation—Leila J. Eisenstein Breast Center

American Cancer Society, Crescent City, Calif.

Relay for Life—American Cancer Society, Eureka, Calif.

Mercy Medical Center—Weed, Calif.

Samaritan Pacific Communities Hospital—Newport, Ore.

Mayer’s Hospital—Fall River Mills, Calif.

CC’s Clothes for Cancer—Brookings-Harbor, Ore.

Willamette Valley Cancer Foundation—McMinnville, Ore.

Since 2007, Ray’s Pink R Program has raised more than $300,000 for local breast cancer organizations.

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