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Smithfield and Safeway Launch Contest to See Paula Deen

During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible to win tickets to the upcoming Paula Deen LIVE show in Sacramento, Calif., on Feb. 3.

Participating Safeway Inc. Division stores include U.S. locations of Safeway, Pak’n Save, Vons, Pavilions, Randalls, Tom Thumb, Dominick’s, Carrs, Eagle and Genuardi.

Nine grand prizewinners will receive two tickets to attend the Paula Deen LIVE, round-trip air for two and hotel accommodations for two. Additionally, one hundred winners from the local, North California Division will be randomly selected to win two tickets to the Paula Deen LIVE show.

All winners will be randomly selected on or about Dec. 15.


After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
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