Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly giveaways and access to toy reviews from real kids.
Duracell is hosting a special concert on Facebook with Chris Daughtry on Dec. 14. In order to watch the concert, consumers “like” Duracell’s Facebook page for access.
Duracell has partnered with toy experts TimetoPlayMag.com’s Jim Silver and Chris Byrne (a.k.a. The Toy Guy) to help guide parents with toy advice from an insider’s perspective.
Through Dec. 23, one free toy will be given away every hour on the Duracell Facebook page. Toys from brands such as Fisher-Price, Mattel, Leapfrog, Hasbro, SpinMaster, Jakks Pacific and Mega Brands will be featured.
Holiday Helper kids will provide their viewpoints and reviews on the hottest holiday toys and educate parents on what kids really think about holiday gift giving.
In addition, Duracell will donate 30,000 batteries to the Toy Industry Foundation (TIF) to power holiday toys for kids in need. TIF is the charitable arm of the North American toy industry, collecting toys from manufacturers, distributors and retailers to deliver them to children in need all around the world through a network of charities.
To learn more about the Duracell Holiday Insurance Program and details for the concert, visit Duracell’s Facebook page.