The International Dairy-Deli-Bakery Association (IDDBA) is seeking cake decorators to compete in its 17th annual Cake Decorating Challenge—a featured event at the annual Dairy-Deli-Bake Seminar and Expo, to be held June 10-12 in New Orleans, La. Three store-level decorators will have the opportunity to create displays that promote their artistic abilities and show off the talent and hard work that sells cakes for their companies.
Judges are looking for decorators who have skills in three areas: production cakes, theme cakes and wedding cakes. The challenge begins with creating enough production cakes to fill an 8-foot bakery case on the first day. The second day will be devoted to the creation of a wedding cake. On the last day, each contestant will decorate three cakes of their choosing, one from each category: special occasion, theme/event and decorator’s choice.
Three contestants (one store-level decorator from each of three supermarkets) will compete for first, second and third place trophies. There also will be a separate trophy for the store of the first place winner. IDDBA will cover transportation, lodging, and meals for each contestant during the contest. Materials and tools will be provided and each contestant will be able to keep the full set of professional cake decorating tips and supplies used for the challenge.
Cake decorators interested in entering the contest should send a photo album of the their best decorated cakes, along with an entry form. Photo albums will be returned. Retailers may enter as many contestants as they choose. The deadline for entering is Feb. 14.
Visit the IDDBA website at www.iddba.org for additional information and an entry form.