In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed-to-market of compelling inserts that capture attention and drive sales, according to Save Mart.
Save Mart, a growing grocery retailer, chose Vertis in order to leverage the company’s footprint in the grocery industry and expertise in providing marketing communications support to clients such as Kroger and Sunflower Farmers Market.
“We are excited to expand our partnership with Save Mart, an established grocery retailer. With our extensive experience in the grocery industry, we can support their goals to grow their business,” said Gerald Sokol Jr., president and CEO of Vertis Communications. “Vertis will deliver the needed expertise to help Save Mart realize success through the delivery of our targeted media planning services to reach the right audience, production of compelling advertising inserts, and cost-effective advertising.”