Lincoln, Neb.-based B&R Stores is teaming up with Heartland Big Brothers Big Sisters and the Food Bank of Lincoln to make the holiday season brighter. The two organizations benefited from appearances by The Coca-Cola Holiday Caravan at Russ’s Market and Super Saver stores in Lincoln earlier this month.
Visitors to the caravan at the Russ’s Market locations were encouraged to bring new, unwrapped toys for children involved in Heartland Big Brothers Big Sisters. Families that visited the caravan at Super Saver locations received a free digital downloadable photo with Santa with the donation of a can of food for the Food Bank of Lincoln.
“The holiday season highlights needs within our community, and Heartland Big Brothers Big Sisters and the Food Bank of Lincoln help fill those needs,” said Pat Raybould, president of B&R Stores. “The Coca-Cola Holiday Caravan is a fun and festive way for us to encourage more people to support those organizations.”
The Coca-Cola Holiday Caravan is a semi-trailer decorated with 25,000 red and white lights on a nationwide tour during the holiday season.
B&R Stores Inc., an employee-owned company, was founded in 1964 by Russ Raybould. It includes four store concepts (Russ’s Market, Super Saver, Save Best Foods and Grand Central Apple Market) located in seven cities across Nebraska and Iowa.