Home » Rachael Ray, Ziploc Brand Bring ‘Fresh Outlook’ to Mealtime
National Store News

Rachael Ray, Ziploc Brand Bring ‘Fresh Outlook’ to Mealtime

Last updated on August 16th, 2012 at 01:20 pm

According to the Ziploc® Fresh Eating Survey, 81 percent of Americans said they were looking for more ways to incorporate fresh ingredients into their family’s meals, yet only 46 percent of Americans responded that they eat foods containing fruits and vegetables every day.

Ziploc Brand, a leader in food and home storage solutions, and best-selling author and TV personality Rachael Ray, have partnered to create the Great American FreshOver Project, a two-year initiative to help Americans take a fresh look at their diets and conquer the battle between convenience and nutrition at the dinner table.

Rachael Ray and Ziploc
Rachael Ray

“My goal has always been to help busy moms get back in the kitchen by offering simple mealtime solutions,” says Ray. “I’m thrilled to be partnering with the Ziploc Brand on this program to teach moms how easy it is to incorporate fresh ingredients into their family’s favorite meals and store fresh on-the-go snacks in Ziploc Brand products.”

Together, Ziploc Brand and Rachael Ray plan to give America’s favorite foods a “freshness makeover” and challenge families to do the same to their meals by beginning FreshOver Projects in their own kitchens.

“As a family company, SC Johnson understands how important nutritious family meal planning is today, particularly in this challenging, fast-paced, convenience-packed world,” says Kelly Semrau, SVP—Global Corporate Affairs, Communication and Sustainability. “We are proud to be bringing the FreshOver Project to the masses, demonstrating SC Johnson’s commitment to making eating fresh foods easier for busy families.”

From freshening up family favorites like mac ‘n’ cheese to making healthy, quick snacks like yogurt parfaits and veggies and dip, the FreshOver Project aims to provide families the tools they need to keep their diets full of fresh, healthy foods every day. Families can jumpstart their own FreshOver Project in a variety of ways:

• “Like” the Ziploc Brand Facebook page, which offers FreshOver tips, along with suggestions on how a variety of Ziploc Brand Containers and Bags can make it easy for families to makeover their meals and incorporate more fresh and nutritious foods into their daily diets;

• Download the free, customizable FreshOver Recipe Guide at Facebook.com/Ziploc, which details Ray’s solutions to eating fresh;

• Track their FreshOver Project on Facebook, watch exclusive videos and tips from Ray, and enjoy prizes, Ziploc Brand coupons and more;

• Test their food-prepping skills against Ray in the Cooking Chops game, with $250 worth of instant prizes given out daily as levels are completed; fans who complete all five levels will be entered for a chance to win a $5,000 grand prize;

• Learn from other families how to achieve FreshOver success. Ziploc has partnered with five mom bloggers, the FreshOver Insider Five, to chronicle their FreshOver Projects online, including This Mama Cooks, Reluctant Entertainer, Mom Generations, Savoring the Thyme and Picky Palate. Fans can visit the Ziploc Brand Facebook page and the bloggers’ personal Twitter pages and blogs to get a taste of how other moms have “freshed over” their snacks and meals; and,

• Use Ziploc Perfect Portions Bags, launching in select stores this month—allowing families to store and freeze bulk foods and individual portions of poultry, meat, cookie dough and more.

 

In the photo at top: Ziploc Brand and Rachael Ray have partnered to create the Great American FreshOver Project, a two-year initiative to help Americans take a fresh look at their diets and conquer the battle between convenience and nutrition at the dinner table.

 

 

 

 

 

 

 

Featured Photos

Featured Photo ROFDA Spring Conference
Renaissance Esmeralda
Indian Wells, CA