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Dr Pepper Celebrates Heritage with ‘One-of-a-Kind’ Campaign

Last updated on September 6th, 2012 at 11:39 am

For more than 125 years, Dr Pepper has celebrated being “one of a kind.” Today, the brand gives a nod to its heritage and celebrates the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly revealing interesting traits that make them one of a kind. The commercial also features a cover of Sammy Davis Jr.’s “I’ve Gotta Be Me,” performed by Grammy award nominee Ryan Tedder, singer/songwriter and front man of rock band OneRepublic. The song is available for download on iTunes.

“Dr Pepper has been one of a kind for more than 125 years, and now it’s time to celebrate,” said Dave Fleming, director of marketing for Dr Pepper. “The Dr Pepper ‘Always One of a Kind’ advertising campaign should serve as a catalyst for expressing originality and being authentically you.”

Nearly a thousand Dr Pepper fans take to the streets in the new commercial proudly showing off their own original expressions on T-shirts describing what makes them unique and different from the rest of the crowd. A few of the hundreds of slogans featured read: “I’m a One and Only” on identical twin girls, “I’m a Rebel” on a girl wearing a white shirt and walking the opposite direction, “I’m a Momma’s Boy” on a burly construction worker, “I’m a Rock Star” on a guy crowd surfing, “I’m a Dreamer” on a musician in the train station, and “I’m a Pepper” fan, fittingly reminiscent of the 1970s “I’m a Pepper” commercials, rises out of the crowd.

Dr Pepper is offering its fans the opportunity to express their originality by ordering their own “Always One of a Kind” T-shirts at www.DrPepper.com.


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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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