Tualatin, Ore.-based Pacific Natural Foods, a leader in the organic and natural food industry, is rolling out new packaging on its soup, broth and non-dairy beverage lines this year. The updated look will have greater impact on shelf, making the products easier to find and purchase, according to the company.
The redesign includes a modernized logo that maintains the most recognizable elements (oval shape, script and green hue), fresh product and ingredient imagery, a back panel that better communicates the brand story and core values, and QR codes that provide usage ideas and recipes when scanned with a smart phone. The changes are being applied across all of Pacific’s product categories to create a consistent brand presence, no matter which section of the store a consumer is shopping, the company says.
“On our old packaging, the colors, typography and logo treatment were inconsistent,” said Kevin Tisdale, director of marketing for Pacific Natural Foods. “With the new brand imagery and color cues across all of our flavors, now you’ll see a stronger block of Pacific products on the shelf, making it easier for shoppers to find and buy their favorites. We expect the recipe ideas accessed by the QR codes to also contribute to a higher basket ring for retailers.”
The new packaging for all product lines should be on shelves by mid-2012.