Last updated on September 6th, 2012 at 11:45 am
The Dannon Co.’s first-ever Super Bowl yogurt commercial will feature Dannon Oikos® Greek yogurt and actor John Stamos.
The ad will run during the third quarter of Super Bowl XLVI and also will be released on the Dannon Oikos Facebook and YouTube pages as part of a fully integrated marketing campaign.
Stamos appeared in the previous Dannon Oikos’ TV commercial, the first for the brand, which debuted in August 2011.
“Greek yogurt now accounts for more than one quarter of the entire U.S. yogurt market. Americans continue to crave Greek yogurt and demand continues to grow as we see a shift in the way that Americans enjoy yogurt. We make what is possibly the best tasting yogurt in the world with Dannon Oikos and now is the perfect time to highlight this delicious and nutritious snack in our Super Bowl ad,” said Sergio Fuster, SVP of marketing for The Dannon Co. “We are preparing some very memorable advertising that emphasizes just how good it is, and we’ve invested in production capacity to meet anticipated increased demand.”
In the photo at top: The Dannon Co.’s first-ever Super Bowl yogurt commercial will feature Dannon Oikos® Greek yogurt and actor John Stamos, right.