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Kraft Introduces New Entrée Helper

Last updated on September 11th, 2012 at 01:48 pm

Kraft Foods has rolled out Kraft Fresh Take, a blend of Kraft Natural cheeses and seasoned breadcrumbs that when added to meat or fish creates a “flavorful, crispy and cheesy entrée” with five minutes of prep time. The product, available in six flavors, is found in the dairy aisle.

“Most families rely on the same few dinner recipes week after week, or they turn to takeout and drive-through restaurants to get a quick meal,” says Arthur Sevilla, Kraft brand manager. “Kraft Fresh Take offers a flavor upgrade to your go-to recipes like chicken or tacos. With minimal prep you could enjoy Chili-Lime & Panko tilapia tacos at your next taco night.”

The line is packaged in a compartmentalized bag that also serves as a “mixing bowl,” requiring minimal preparation and no-mess cleanup. Simply open the bag to break the center seal, combine the cheese and seasoned breadcrumbs, coat the meat or fish and bake to the proper temperature. Whether used with poultry, pork or fish, Kraft Fresh Take creates a crispy, golden brown crust on the outside that locks in flavor for a juicy finish on the inside.

Each package includes several recipe ideas, such as filling burgers, meatballs and meatloaf; topping casseroles like mac and cheese or roasted vegetables like Brussels sprouts; as an ingredient in appetizers like stuffed mushrooms or artichoke dip.

Suggested retail is $2.99 for each variety:

Southwest Three Cheese: A blend of garlic, cumin and red chili pepper combined with Colby, mozzarella and cheddar cheeses for a zesty Tex-Mex meal with chicken, pork or fish.

Italian Parmesan: For a classic Italian meal, add this blend of parsley, garlic, onion, Parmesan and mozzarella to chicken, pork or fish.

Rosemary & Roasted Garlic: This blend of rosemary and garlic with mozzarella, provolone, Parmesan and Romano cheeses goes equally well with pork, chicken and fish.

Cheddar Jack & Bacon: Savory herbs, bacon, Monterey Jack, cheddar and provolone cheeses pairs well with chicken, pork and fish.

Chili Lime & Panko: A mix of chili peppers and lime with Colby and Monterey Jack cheeses spice up fish and complement chicken and pork as well.

Savory Four Cheese: This blend of feta, mozzarella, provolone and Parmesan cheese crumbles with roasted garlic and onion will create a savory burger or classic meatloaf oozing with cheese.


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