On the occasion of the fifth annual Women in Sports Conference, Procter & Gamble (P&G) demonstrated its commitment to women athletes by announcing its strong support of female competitors, who will make up one half of the company’s sponsored athletes in the upcoming London 2012 Olympic Games. In 2010, P&G and the International Olympic Committee (IOC) signed a 10-year partnership for the next five Olympic Games, starting with London 2012 and continuing through 2020.
Gina Drosos, group president of Global P&G Beauty, shared the company’s commitment to the international gathering of more than 750 key leaders in Los Angeles last week. Sponsored by the IOC, the conference is focused on promoting women in sport by bringing together nonprofit, sporting and women’s organizations and corporations.
As part of a distinguished international panel, Drosos, leader of many of the world’s most iconic women’s brands, like Olay, CoverGirl and Pantene, spoke of “Leadership through Partnership” and shared some examples of P&G’s partnerships to further the company’s purpose of touching and improving lives around the world. Mother of a 13-year-old daughter and sports enthusiast and coach herself, Drosos shared that P&G-sponsored female athletes believe that “healthy is the new beautiful,” and that the confidence they feel from using P&G’s products helps them take on whatever comes up…including tough competition.