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Midwest Perishables

Hy-Vee Reverses LFTB Decision

Last updated on June 13th, 2024 at 11:55 am

On March 22, Hy-Vee Inc. released a statement saying that it would no longer carry ground beef products containing lean finely textured beef (LFTB) because of “a loss of consumer confidence in the product.”

But many customers told the West Des Moines-based company that they did want to be able to purchase the products, so Hy-Vee reversed its decision.

On March 28, Hy-Vee released a statement that said, “we heard from many customers who asked us to continue carrying this product. They’ve sent us a clear message: They want a choice when it comes to ground beef, and they want to support companies that provide thousands of jobs in our Midwest trade area.

“In response to this feedback, Hy-Vee has made a decision to offer both kinds of ground beef—both with and without lean finely textured beef. Both products will be identified so customers can determine for themselves which type of ground beef they want to buy. This transition is under way and will be implemented in our retail stores as quickly as possible. We thank our customers for sharing their views on this issue, and encourage them to continue telling us what we can do to improve their shopping experience at Hy-Vee.”

Employee-owned Hy-Vee Inc. operates 235 retail stores in eight Midwestern states. For more information, visit www.hy-vee.com.

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The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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