Home » Chiquita Exiting Avocado Business
Marketing News National

Chiquita Exiting Avocado Business

Last updated on August 16th, 2012 at 11:50 am

Chiquita Brands International Inc. is apparently pulling out of avocado sales.

The Charlotte Business Journal reports that the company plans to exit the avocado business over the next few months to concentrate strategic resources on the core categories of bananas, salads and apples.

Chiquita’s banana sales, at $2 billion, amounted to 64 percent of sales in 2011, according to the company’s annual report.

Until recently, Chiquita had a deal in place to package avocados from Harvest Time Produce of California under its Fresh & Ready brand.



Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
Share via
Copy link
Powered by Social Snap