Snack Factory has launched its “One Snack” digital marketing campaign for its Pretzel Crisps®, 110-calorie, flat-baked pretzel crackers. The campaign kicked off April 25 with online video content for its 240,000-plus Facebook and Twitter fans.
“We needed a way to better engage with our social media communities and on the web,” said Perry Abbenante, VP of marketing for Pretzel Crisps, whose parent company is based in Princeton, N.J. “We were fortunate enough to work with GeniusRocket and their roster of inspired and artistic individuals to develop video content that aligned with our creative brief. The One Snack video does a fantastic job communicating the brand messaging in a fun and entertaining way.”
Pretzel Crisps decided on “One Snack,” which follows three female characters as they go about their day craving a snack that satisfies all of their needs. From driving in the car to lounging by the pool, Pretzel Crisps is the healthier, dip-able snack they sing for and seek out as they dance in the deli aisles of the grocery store.
The “One Snack” video can be viewed on the Pretzel Crisps YouTube page and also will be linked to the brand’s Facebook and Twitter pages for fans to watch and share with others.