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Frito-Lay Introduces Tostitos Thins Tortilla Chips

Last updated on August 16th, 2012 at 12:05 pm

To celebrate the introduction of Tostitos Thins tortilla chips, the latest addition to the Tostitos family, PepsiCo’s Frito-Lay division today kicked off a partnership with entertaining expert Courtney Dial-Whitmore for a new online resource—Tostitos Fiesta 411—for planning and creating perfect at-home cantina-style parties, complete with the perfect snacks.

Available exclusively at Target stores nationwide for a limited time, Tostitos Thins tortilla chips are lighter textured and thinner than regular Tostitos tortilla chips, and bring an authentic cantina experience to the comfort of home in two flavors, Lime & Salt and TexMex.

Tostitos Fiesta 411, which comes to life as a dedicated tab on the Frito-Lay Facebook page, is a festive, online resource where hosts and hostesses can access a range of exclusive, summertime party-planning ideas right at their fingertips. Dial-Whitmore, founder of the popular entertaining website Pizzazzerie.com, will help fans create their own stylish, personalized fiestas—complete with cantina-inspired cocktails, crowd-pleasing appetizers and festive decor and party favors—perfect pairings with Tostitos Thins tortilla chips.

“Tostitos knows how to party, so bringing the brand’s social flare together with an expert like Courtney Dial-Whitmore is the perfect way to prepare for a fun-filled summer,” said Christina Menendez, senior director of marketing, Frito-Lay North America. “Combining expert party pointers with our new Tostitos Thins chips is a sure way to bring the fiesta home.”

The debut of the party-planning tool is timed with the introduction of the new Tostitos Thins tortilla chips, which are made from corn that is stone-ground for a light and crispy texture and then lightly dusted with special seasonings to create the two flavors. Tostitos Thins tortilla chips are now available exclusively at Target stores nationwide through mid-July. While their authentic flavors can stand on their own, they are perfect for pairing with party beverages, as well as dips and appetizers.


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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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