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Simpli OatShake Beverage Innovation Wins Third Award In Six Months

Last updated on August 16th, 2012 at 12:05 pm

On a hot streak of awards for its innovative Simpli™ OatShake beverage, Simpli OatShake Coffee received the sofi™ Silver award for Outstanding Cold Beverage from the National Association for the Specialty Food Trade Inc. (NASFT). This marks the third award received by Simpli OatShake within the last six months, an unprecedented event for a newcomer to the highly competitive beverage market.

“With the sofi award, we’ve completed a nearly impossible hat trick of winning three out of three awards back-to-back. All three recognitions tell us that the food and beverage industry judges have clearly noticed our new product line that is shaking up the nondairy market,” said Helena Lumme and Mika Manninen, Simpli co-founders. “The distinction of OatShake Coffee as a great tasting, healthier coffee break, as well as the entire all natural, vegan OatShake line, completely sets it apart from anything else on the market today.”

Simpli OatShake was previously awarded BevNET’s Best New Smoothie drink and the National Restaurant Association’s Product Innovation Award, both based on recognition by panels of esteemed industry insiders. With rapid growth in a little more than a year, Simpli OatShakes are sold nationally in 38 states in 1,200 stores and expect to be in approximately 2,000 stores by year’s end.

OatShake Coffee is a good-for-you alternative to sugar-filled, spike-and-crash coffee drinks, and dairy or soy lattes. All natural, all vegan and 100 percent free of genetically-modified organisms (GMOs), OatShake Coffee contains nothing artificial and, with only 25mg of caffeine from real Arabica coffee, gives a jittery-free energy boost, according to the company.

In the featured photo at top: Simpli co-founders Mika Manninen and Helena Lumme win the sofi Silver award during the summer Fancy Food Show in Washington, D.C.



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