Last updated on September 7th, 2012 at 10:29 am
Appealing to the ever-evolving American palette, the Tostitos Artisan Recipes brand is tapping distinct, flavorful ingredients and real recipes to create its latest tortilla chips flavors. New Tostitos Artisan Recipes Baked Three Cheese Queso and Toasted Southwestern Spices flavored tortilla chips are made with a nine-grain blend and real ingredients, like roasted garlic, a blend of three cheeses, and spices like red pepper and cumin that are mixed in before cooking for a truly unique flavor you can see and taste. The Tostitos Artisan Recipes brand, part of PepsiCo’s Frito-Lay division, was originally introduced in late 2010 with Roasted Garlic & Black Bean and Fire-Roasted Chipotle flavors.
“Whether dining out or relaxing at home with that special someone, consumers are looking to be inspired by their food,” said Jody Denton, culinary expert at Frito-Lay North America’s Flavor Kitchen, one of the company’s key flavor development centers. “Consumers’ tastes are becoming more sophisticated and adventurous than ever before, so we crafted the new Tostitos Artisan Recipe flavors to answer that call by layering ingredients, like multiple cheeses and spices, to add depth that comes through from the very first bite.”
Social and cultural shifts have fueled the adventuresome culinary trend, as increased interest in ethnic cuisines has translated into consumers looking for new and exotic flavors. In fact, Global Industry Analysts predicts that global demand for spices will reach 5.3 billion pounds by 2017, sparked by the appeal for new spices and flavors, fascination in ethnic cuisine and increased use in convenience foods. These factors are compounded by demographic shifts, including baby boomers’ attraction to powerful flavors that can inspire their experienced, well-traveled taste buds.
New Tostitos Artisan Recipes Baked Three Cheese Queso and Toasted Southwestern Spices flavored tortilla chips are now available nationwide in a 9 ¾-oz. bag for a suggested retail price of $3.99.