Last updated on August 16th, 2012 at 11:50 am
Summer fun has begun, and what better way to kick off this year’s summer grape season than with a new merchandising program from Sunlight International and JP Dulcich & Sons Grapes? Announcing the new Pretty Lady for the Summer Point-of-Sale materials, available now.
Featuring a beautifully illustrated beach scene, and a chic Pretty Lady in sunglasses to boot, this new program includes “grab-n-go” disposable colander bags and display cards with helpful tips for eating grapes throughout the summer. These healthy tips include adding Premium California Grapes to summer salads, blending them into a frothy beverage, and even freezing them for a smart summer snack on a hot day.
And not unlike Sunlight’s other popular merchandising programs that have been introduced over the last several years, including Harvest Hobgoblin and Pretty Lady for the Holidays, the program is specifically designed to attract customers’ attention in a fun way, while at the same time increasing a store’s register ring.
“The early response from our retail partners to Pretty Lady for the Summer has been astounding,” says Nick Dulcich, “And we anticipate a high demand for these new POS materials in the coming weeks. Combined with an exceptional grape crop this year, we truly believe this program will help put Dulcich Premium Grape sales over the top.”
To receive Pretty Lady for the Summer point-of-sale materials, a retailer or buyer should call Sunlight International at 661-792-6360 or visit the newly redesigned Dulcich.com for more information.
Located in the San Joaquin Valley of California, JP Dulcich and Son’s vineyards are located within a short distance from their state-of-the-art facility in Delano. With 4,100 acres of multiple varieties of table grapes, it offers a large line of red, green and black varietals to retailers and consumers, under the name of Sunlight International Sales Inc.