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Kevin’s Natural Foods Names Bernstein As CEO

Roxanne Bernstein, CEO of Kevin’s Natural Foods.

Kevin’s Natural Foods has named Roxanne Bernstein as CEO to support the brand’s continued growth.

Bernstein joined Kevin’s Natural Foods in April, and will transition into the role by July 1. This transition comes at an important time for Kevin’s Natural Foods, following its acquisition by Mars and a period of record sales and exponential growth.

Bernstein is a seasoned professional with 20 years of experience in the food and beverage industry and a successful track record in growing brands. Her background includes leadership positions in large and small brands across companies, such as Kraft, Kellogg’s and Post. Most recently, Bernstein served as the EVP and president of ACCO Brands, where she managed a $1 billion segment.

“Roxanne’s style of leadership and her impressive experience scaling and driving food brands make her the perfect choice to lead Kevin’s Natural Foods into the next stage of growth, harnessing the agility, culture and customer obsession the business has thrived on,” said Shaid Shah, global president for Mars Food and Nutrition, the business segment within Mars in which Kevin’s Natural Foods operates as a standalone business.

“Kevin’s Natural Foods saw record sales in 2023, growing by 50 percent and continued this incredible trajectory in Q1 with the successful launch of its frozen portfolio – thanks to the support of our customers, consumers and the hard work of our incredible associates. Under Roxanne’s leadership, Kevin’s Natural Foods will remain focused on delivering what consumers and customers expect and want from a disruptive food brand.”

Bernstein commented, “As a passionate believer in the important role healthy and tasty food can play in our lives, I am honored and humbled by the opportunity to lead Kevin’s Natural Foods and build on the remarkable success the business has had to date. I can’t wait to work alongside the incredible team whose commitment, hard work, high accountability and passion has made the brand what it is today. It is an exciting time to work in food, and I look forward to continuing to deliver on the founders’ mission to make healthy eating taste delicious.”

The Kevin’s Natural Foods co-founders – Kevin McCrayDan Costa and Kelsie Costa – have decided that the strength of the business means now is the time to move on and spend more time on their families. They will stay on through June to ensure a smooth transition.

“I am incredibly proud of what Kevin’s Natural Foods has accomplished in only four years, and I can’t think of a better person to lead the brand into the future,” McCray said.

“Roxanne will reinforce the company’s culture while continuing to deliver for our customers, drive innovation and reach even more consumers. The future for Kevin’s Natural Foods is bright, and I look forward to supporting its continued success.”

About Kevin’s Natural Foods

Stockton, California-based Kevin’s Natural Foods is a line of healthy entrées, sauces and sides. Co-founded by McCray, who battled an auto-immune disorder for years, Kevin’s Natural Foods was born from his desire to help others eat healthier. With strict nutritious standards, entrees and sauces contain zero refined sugar, artificial ingredients, grains, soy, antibiotics or hormones. Kevin’s products are available on the shelves of grocery retailers nationwide.

Read more deli and prepared foods news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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