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Winn-Dixie Launches Prescription Program Including $4/$10 Generics

Winn-Dixie has launched in all of its pharmacies a prescription-savings program that offers deep discounts on more than 400 generic medications and varied discounts on name-brand and other generic medication.

Winn-Dixie Pharmacy“Not everyone has insurance or health benefits that adequately cover prescriptions,” said John Fegan, VP of pharmacy for Winn-Dixie. “This program makes it easier for our customers to get the prescriptions they need at a great deal so they can focus on their health…not on how much it costs.”

For an annual enrollment fee of $5, customers with an active Winn-Dixie Reward Card will immediately begin receiving program benefits, including:

• A $5 store coupon automatically loaded to the customer’s Reward Card.

• $4 30-day and $10 90-day generic drug pricing on a list of more than 400 generic drugs, plus discounts on name-brand and all other generic drugs.

• Ongoing promotions and specials.

The program runs through the grocer’s existing free Reward Card program. Customers with or without a Reward Card can sign up for the prescription program quickly and easily at their local Winn-Dixie customer service counter.

Winn-Dixie is a subsidiary of Jacksonville, Fla.-based BI-LO Holding, which is the ninth-largest traditional grocer in the U.S.


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