Winn-Dixie Stores Inc. is participating in the national Social Madness competition after winning Jacksonville’s competition in the large companies category with a score of 1,915.
The Jacksonville Business Journal reports that the social media team inside the company, anchored by Carlos Gil, has been a huge advocate of getting everyone in the company on board to improve social media. It takes a lot of effort to get the members of large company all dialed into social media.
Nick Cicero from On Ideas, which has helped the Winn-Dixie social media team, said Winn-Dixie is thrilled about winning the local competition, especially because the company launched many of their social presences just months before the contest began.
Winn-Dixie is trying to use social media to provide value to customers in between visits to the store. The company tries to give opportunities for people to come back to its Facebook page by posting weekly recipes and deals.
Much of the visitors to the social media sites are moms looking for recipes and discount, so Winn-Dixie tries to post information that will help them.
For the national campaign, Winn-Dixie wants to integrate more people on the ground level into the social media aspect, who live the brand promise every day. The social media team also wants to learn how to use customer feedback from the sites in a timely manner for improvements and continue to grow as a social business in total.
The first round of the national Social Madness competition started July 24.
