Last updated on August 28th, 2012 at 10:45 am
Popchips Inc. has launched its line of popped tortilla chips. The new line is available at select retailers and online, joining Popchips’ next generation line of popped potato chips and sweet potato chips.
Popchips says its new line of popped tortilla chips gives snackers the naturally delicious crunch they’re craving with half the fat of regular flavored tortilla chips, fewer calories, and none of the fake colors, flavors and preservatives that gives snacking a bad name. And, with four flavors (nacho cheese, ranch, salsa and chili limon), snackers will have trouble picking a favorite.
Popchips, one of the fastest growing snack brands in America, has created a new category of popped snacks with its guilt-free option to the fried and baked choices lining the snack aisles, according to the company.
“Our snackers have been clamoring for us to start popping tortilla chips for some time,” says Popchips Co-founder and CEO Keith Belling. “And our new line represents a great opportunity to build on Popchips success by bringing new innovation to the $4 billion tortilla chip category, Popchips style.”