Home » Vita Coco Signs Four Pro-Football Players To Athlete Lineup
Marketing National

Vita Coco Signs Four Pro-Football Players To Athlete Lineup

VitaCoco, NFL players

Vita Coco has partnered with four pro-football players who are training in preparation for the upcoming season. The players include: Vernon Davis, San Francisco tight end; Larry Fitzgerald, Arizona wide receiver; Eric Decker, Denver wide receiver; and Devin Hester, Chicago wide receiver

They will join Chicago basketball star Joakim Noah; Boston’s second baseman Dustin Pedroia; and Texas outfielder Josh Hamilton as faces for the Vita Coco brand.

The mission of Vita Coco’s athlete roster is to educate consumers about the importance of natural hydration. “Hydrate naturally” is the key message in Vita Coco’s ongoing advertising and marketing.

Davis, Fitzgerald, Decker and Hester will be featured in Vita Coco’s U.S. campaign, appearing in billboard, radio, digital media, and in-store advertising s to run through the rest of the year.

Webinar: Best Business Practices For Your Store In 2023

Learn from AppCard’s SVP of corporate development and strategic partnerships, Eran Harel, and GreenAcres Market’s central department coordinator, Blake Herron, how AppCard’s personalized marketing, shopper analytics, and digital coupon platform helped GreenAcres boost its sales and loyalty penetration in 2022.

 

Register Now

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap