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Nestlé Rolls Out New Halloween Candy Varieties, Packs

Spooky Nerds

Nestlé is introducing new Halloween candy novelties and packs. SweeTarts Skulls & Bones, Nestle Crunch Pumpkins, and Butterfinger Pumpkins offer a nod to the holiday. Nestlé’s largest candy variety bag on the market this year is new Wonka Trickster Treats. Chock full of Wonka favorites, such as SweeTarts Laffy Taffy, Gobstopper and Spree candy, fans will find 425 individually wrapped pieces inside. Wonka Trickster Treats are available exclusively at Target and Walmart.

“Halloween is hot,” said Tricia Bowles of Nestle Confections & Snacks. “It’s a fast-growing season in terms of candy sales. Moms are making holiday plans weeks in advance and buying candy well ahead of the season.

“Specialty treats and value top the list of must haves and now, more than ever, bagged variety candy is in demand,” she added.

Nestlé USA has announced a number of new items for snacking, decorating and stocking up for the throngs of Halloween trick-o-treaters, as well as its largest variety bag on the market for Halloween 2012.

• New SweeTarts Skulls & Bones
: For a bone-afied good time, try the SweeTarts Skulls & Bones now in a loose-filled bag for decorating, snacking and baking. Colorful SweeTarts Skulls & Bones smack of that familiar sweet-and-tart kick in fun skull and bone shapes. Each package contains Orange, Green Apple and Grape flavors. (12 oz., SRP: $2.50).

• Wonka Trickster Treats
: Be the most popular house on the block with the ultra-convenient Wonka Trickster Treats variety bag. This value bag features 425 individually wrapped pieces of Wonka’s most popular sweets—SweeTarts, Laffy Taffy, Gobstopper and Spree. Wonka Trickster Treats are available at Walmart and Target exclusively. (103 oz. 6.4lbs SRP: $19.99).

• New Nestlé Crunch Pumpkin Singles
: The classic combination of milk chocolate and light, airy crisped rice of Nestlé Crunch in a festive pumpkin shape. Featuring ghostly packaging with mysterious jack-o-lanterns, Nestlé Crunch Pumpkin Singles make for a fun, holiday-themed snack or a treat for friends and family. (1.2 oz., SRP: $0.69).

• New Butterfinger Pumpkin Two-Pack: The Butterfinger Pumpkin two-pack makes for a convenient, fun snack to share with your favorite ghoul. The Butterfinger Pumpkins boast crispety, crunchety, peanut-buttery Butterfinger pieces in creamy milk chocolate. The packaging features a foreboding black and blue sky with dark scarecrows and jack-o-lanterns will ensure that no one lays a finger on your Butterfinger Pumpkin. (4 oz., SRP: $1).

• Wonka Spooky Nerds: 
Tiny, tangy, crunchy—it’s a classic Halloween staple all dressed up just for the spookiest season of the year. Featuring orange and punch flavors, Spooky Nerds are packaged in individual mini-boxes adorned with spiders and webs, most convenient for trick-or-treat giving or snacking on the go. (25 oz., SRP: $4.99).

Other Halloween variety packs offered by Nestlé this year include the Wonka Monster Treats (25 oz.) with individually wrapped Nerds, SweeTarts, and LaffyTaffy candy, making sure there’s something for all your goblins and sprites. The Ultimate Scream (32 oz.) variety bag features the best of Nestlé’s chocolate favorites, with fun-size bars of BabyRuth, 100 Grand, Crunch, and Butterfinger, and the Boo Bag (38 oz.), which contains 60 fun size-bars of Nestlé Crunch, BabyRuth, and Butterfinger.





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